SPOT1: JumpOn Flyaways
This online spot was sent to JumpOn's 15,000+ subscribers to introduce a brand new service it was offering. Jump On is something entirely new in the travel industry. It uses the power of online group buying to ensure a win-win situation for both the industry and travellers. The bottom line is that charter airlines keep their planes busy and customers get convenient weekend getaways at a great price. To find out more visit: www.gojumpon.com
SPOT 2: United Drywall
This commercial was produced and used in conjunction with other mediums, including print ads and direct mail in a business to business format.
This spot was also used though in a consumer targeted manner raising awareness of this half century old Calgary company.
SPOT3: CalgaryToday.com
A spot that never aired as the company was bought out by CanWest Global before the campaign went live, but was fully produced. I went to Mumbai (Bombay) India to shoot this with a production company out of Vancouver. This was to be a cinema spot, introducing a new website that would entail all things Calgary. Culture, shopping, restaurant reviews, etc.
SPOT 4 - 6: Greyhound Courier Express
The first spot in a series of six for a Greyhound Courier Express campaign that ran on the commercial breaks of the CBC show Venture. It aired during their segments in which a TV crew follows a new business start-up company through its trails and tribulations. For ours, each spot of course had GreyHound as the hero in each spot.
The target audience was small to medium sized businesses who didn't even know of Greyhound's business courier capabilities.
SPOT 7: Stepper Custom Homes
The first spot in a series of six for a Greyhound Courier Express campaign that ran on the commercial breaks of the CBC show Venture. It aired during their segments in which a TV crew follows a new business start-up company through its trails and tribulations. For ours, each spot of course had GreyHound as the hero in each spot.